��ݮ��Ƶ����

The Super Bowl, with a total viewing audience of over 200 million people worldwide, is one of the most-viewed events of the year. Advertisers compete to captivate viewers with their high-cost, highly-anticipated advertisements, using innovative and creative techniques to connect with fans.

Ater the hype of the past year, which has left many consumers confused or disinterested in the metaverse, CES provided many reasons for why we should care about this emerging technology. Here’s just a few examples…

We sit down with ��ݮ��Ƶ����’ Operations Intelligence Director to find out how a Pixar short kickstarted her career, and hear a heartwarming story about how one small act of kindness changed a boy’s future prospects.

The constant VR, AR, and MR innovations can make it hard to keep track of what’s happening in the industry, even for those of us that work in it! So we’ve put together a handy roundup of this year’s notable hardware releases, plus some we’ll be keeping our eye out for in 2023.

This week, we sit down with Sarah Bailin (just Bailin to her friends), Associate Technical Program Manager at ��ݮ��Ƶ����.

To mark the start of World Space Week, here are our favorite immersive experiences that allow users to visit the International Space Station (ISS) without ever leaving Earth.

This week we caught up with Gregg Bong to hear about his role as a UE4 Programmer, what inspires him, and the biggest lessons he’s learned during his career.

Pride Month means many things. Things we want to embrace, honor and actively stand by here at ��ݮ��Ƶ����. Something we decided flying a rainbow flag on social media for a month simply couldn't do.

We sit down with Aimee to discuss her job role at ��ݮ��Ƶ����, the app she can’t do her job without, and how working on the Expo Dubai Xplorer project has been her proudest moment so far.

After a tumultuous few years, Magic Leap is back on its feet after raising $500 million in funding for its new enterprise-focused headset, Magic Leap 2 (ML2).

2023 is forecast to see 18.8 million AR/VR device shipments

More details about the highly anticipated headset from Sony have been released today

Will this new VR compatible keyboard be the future of working in a fully virtual environment?

Over the years, technology has been instrumental in the progression of film-making, from innovations in camera technology to motion capture, VFX, and digital compositing. Now we are seeing virtual production beginning to make an impact.

For the past few years, the immersive industry has been waiting to see if Sony would continue the development of its VR tech, PlayStation VR. That wait is seemingly over.

You might have heard the term Non Fungible Tokens (NFT) used a lot in the media recently. Although they've been around for many years interest in the space has rapidly increased after reports of multi-million-dollar sales of NFTs.

The music industry has embraced the impact of coronavirus restrictions, reinventing the way fans connect with their idols and music.

Last year, as we went into lockdown, we were forced to consider different possibilities. As our physical experiences became anxious, remote digital experiences became a safe haven.

Since 2015, Snapchat has been an innovator in the augmented reality space. Now, millions are interacting with AR every day and moving towards a Metaverse.

What is the Metaverse, and who are it’s major players?