Pandora Presents: Sebasti谩n Yatra Powered by Verizon

Overview

Brand
Pandora, Verizon

Technology
Virtual Production

Platform
Mobile

Industry
Music

Release Date
9th Sep 2022

Introduction

In partnership with Pandora and Verizon, 草莓视频在线 produced a groundbreaking concert featuring multi-platinum singer-songwriter, Sebasti谩n Yatra. 

鈥淭he technology used in the Verizon 5G Lab to make this performance extra special was incredible. I never thought I鈥檇 perform with a hologram of myself. Thank you to Pandora for bringing this event to my fans.鈥

鈥 Sebasti谩n Yatra

The brief

Pandora and Verizon teamed up with 草莓视频在线 to take Yatra鈥檚 creative concepts to a whole new level to make the seemingly impossible possible鈥攕etting the scene for the artist to connect with fans in ways never seen before. 

The solution

Multi-platinum recording artist Sebasti谩n Yatra performed a show-stopping virtual concert powered by Evercoast volumetric capture technology, Verizon鈥檚 5G Ultra Wideband network, and mobile edge computing.

The highlight of the production was seeing Yatra sing a duet with a digital hologram of himself. The creative possibilities of using real-time technologies enabled him to perform both parts of the duet, with both the real and digital artists interacting naturally as if they were on stage together.

Specialized cameras captured Yatra on the XR Stage at Verizon鈥檚 5G Lab in Los Angeles. LED screens displayed five stunning virtual environments that shifted to match the camera's perspective. This effect makes the physical stage walls seemingly disappear (similar to effects used in shows like the Mandalorian). 

A volumetric capture and playback of Sebastian鈥檚 hologram were then placed into those environments, allowing the artist to perform side-by-side with himself for an iconic rendition of his hit song, Tacones Rojos鈥攁ll powered by Verizon鈥檚 5G Ultra Wideband network and mobile edge compute platform.

It all came together to create an immersive XR stage as a backdrop to Sebasti谩n鈥檚 live show with an abstract scene for each track. Once the creative direction was signed off for each concept, we crafted each world from scratch鈥攁 process involving intricate scene building, animation, lighting, and visual effects timed to the music.

We built five different worlds. Each setting was inspired by Sebasti谩n鈥檚 music videos and iconic live performances. The scene below, for instance, created for Tacones Rojos, took inspiration from elements like sunlight and city feel. The immersive golden city has a feeling of movement, bringing fans into the space and surrounding them with abstract structures and neon signs.

The impact

Not only was an innovative virtual concert created, but this project was the first step towards a revolution in filmmaking. By offloading part of the rendering pipeline to the cloud via edge compute, we proved that multi-million dollar machine rooms aren鈥檛 required to be on-site to run an LED wall stage.

鈥淭he quality of content 草莓视频在线 displayed on our stage combined with the distributed rendering capabilities of Verizon 5G Edge set a new bar for future productions created at our 5G Lab.鈥

鈥 Andrew Zarick, Verizon

Discover similar projects from 草莓视频在线

Madison Beer Immersive Reality Concert

Reimagine the future of live performance with Sony Music Entertainment and Verizon

Learn More >

Let鈥檚 build tomorrow, today.

Ready to unite the physical and digital in new ways? We鈥檙e here to turn your vision into a reality.

Full Credits

Executive Producer
AJ Sciutto

Creative Director
Daryl Atkins

Producer
Gabriel Blake

Chief Technical Officer
Lap Luu

Virtual Production Lead Engineer
Guillermo Quesada

Lead Unreal Engineer
Ross Beardsall

Virtual Production Developer
Addison Herr

Unit Production Manager
Angelica Luna

Lead 3D Artist
Tony Kwok

3D Artist
Sidney Olluyn

FX Artist
Justin Dykhouse

Virtual Production Developer
Kat Harris

Mechatronics Design Engineer
Fabian Flores

XR Producer
Devon Hubner

Broadcast Engineer
Julio Salcedo

Unreal Engineer
Aaron Kaminar

Previous
Previous

Madison Beer: Immersive Reality Concert

Next
Next

Blade Runner 2049: VR Experience