Disney Remembering:
Short Film & AR Experience

Overview

Brand
Disney+

Client
DisneyLAB 草莓视频在线s

Technology
Augmented Reality
Virtual Production

Platform
Mobile

Industry
TV/Film

Release Date
9th Sep 2022

Introduction

In celebration of Disney+ Day, Disney premiered the original short film Remembering. The film was directed by Elijah Allan-Blitz and stars Brie Larson. It鈥檚 the story of a writer (Larson) who loses an important idea and the journey her inner child goes on to find it. 草莓视频在线 produced Remembering using virtual production techniques and created a companion AR experience to extend the 'World of Imagination' beyond the screen and into the audience's home.

鈥淎 charming fairytale that uses technology to bring magic off the screen and into your living room鈥

- Jon Favreau, Director

The brief

The director and Disney wanted a powerful way to elevate the viewing experience of the film for Disney+ Subscribers. The challenge was to capture the surprise, joy, and wonder Larson鈥檚 character feels and allow Subscribers to feel the same.

The solution

We produced Remembering using game engine assets filmed in an LED stage, using the full potential of virtual production techniques. We then published those assets into a mobile AR application, also built in a game engine, to extend the 'World of Imagination' beyond the screen, into the audience's home

Available via an app to select Disney+ subscribers, the first interactive content on Disney+ is triggered by specific moving images. When prompted, Subscribers simply hold their device up to their TV screen to see an enchanting waterfall scene expand into their real-world living room, complete with frolicking dolphins, bright blue butterflies, and blossoming trees.

When developing the app, ease of use was top of mind. So all it takes is for the Disney+ Subscriber to scan the room they鈥檙e viewing the film in, then wait for the prompt in the movie to hold up their device.

The impact

Remembering: The AR Experience, is the first AR app that connects directly in sync to content on a streaming platform. This first-of-its-kind companion app provides an early look at the potential of AR experiences to enhance movie storytelling when viewers are watching at home.

"This is part of the future of how humanity will interact with entertainment. The AR experience moves away from a typical passive experience of streaming and allows viewers to engage with it in a deeper way. That makes it something that you鈥檙e going to remember on a deeper level than just something you watch. It鈥檚 actually something you did."

Elijah Allan-Blitz, Director

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AR App Development

Executive Producer Daisy Leak

Creative Director Craig Barron

Technical Director Russ Klinkerman

Technical Advisor David Swift

Tech Art Director David Dalzell

Producer Gabriel Blake

Lead Artist Tony Kwok

Lead Engineer Richard Zirbes

Lead UI/UX Designer Nicolas Hardie

Project Manager Brett Skaggs

Project Manager Max Geiger

Project Manager Josh Taylor

Engineer Bobby Speck

Engineer David Mazzocco

Engineer Scott Holman

Digital Effects Artist Sidney Olluyn

Digital Effects Artist Justin Dykhouse

Tech Artist Hugh McCullom

Lighting Artist Liesbet Segaert

Lighting Artist Emerick Tackett

Animator Mike Ryan

Concept Artist Frank Capezzuto III

Designer Daryl Kimoto

QA Manager Matthew Alcala

Release Manager Peter Geiss

Release Manager Alicia Mirelez

Production Coordinator Eddy Garcia

Full Credits

Visual Effects and Virtual Production

Visual Effects Supervisor Craig Barron

Virtual Production Supervisor Alex Henning

Senior Producer Max Geiger

Senior Producer Kelsey Wong

Associate Producer Gabriel Blake

Virtual Production Art Director James Grant

Lead Artist Kellie Brewart

Lead Technical Artist Luke Schloemer

Environment Artist Frank Capezzuto III

Environment Artist Bear Savage

Environment Artist Craig Tolliver

Environment Artist Nick Paparazzo

Digital Effects Artist Daniel Naulin

Lighting Artist Daryl Atkins

Lighting Artist Emerick Tackett

Digital Matte Painter Rick Rische

Compositor Jason Tranetzki

AR Prototype Development

Creative Director Craig Barron

Associate Producer Gabriel Blake

Rapid Prototyper Nick McClure

Engineer Guillermo Quesada

Lead Artist Devon Mathis

Concept Artist James Grant

Concept Artist Frank Capezzuto III

Environment Artist Sarah Hudson Semple

Environment Artist Kellie Brewart

Animator Mike Ryan

Digital Effects Artist Daniel Naulin

Digital Effects Artist Justin Dykhouse

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