Disney Remembering:
Short Film & AR Experience
Overview
Brand
Disney+
Client
DisneyLAB 草莓视频在线s
Technology
Augmented Reality
Virtual Production
Platform
Mobile
Industry
TV/Film
Release Date
9th Sep 2022
Introduction
In celebration of Disney+ Day, Disney premiered the original short film Remembering. The film was directed by Elijah Allan-Blitz and stars Brie Larson. It鈥檚 the story of a writer (Larson) who loses an important idea and the journey her inner child goes on to find it. 草莓视频在线 produced Remembering using virtual production techniques and created a companion AR experience to extend the 'World of Imagination' beyond the screen and into the audience's home.
鈥淎 charming fairytale that uses technology to bring magic off the screen and into your living room鈥
- Jon Favreau, Director
The brief
The director and Disney wanted a powerful way to elevate the viewing experience of the film for Disney+ Subscribers. The challenge was to capture the surprise, joy, and wonder Larson鈥檚 character feels and allow Subscribers to feel the same.
The solution
We produced Remembering using game engine assets filmed in an LED stage, using the full potential of virtual production techniques. We then published those assets into a mobile AR application, also built in a game engine, to extend the 'World of Imagination' beyond the screen, into the audience's home
Available via an app to select Disney+ subscribers, the first interactive content on Disney+ is triggered by specific moving images. When prompted, Subscribers simply hold their device up to their TV screen to see an enchanting waterfall scene expand into their real-world living room, complete with frolicking dolphins, bright blue butterflies, and blossoming trees.
When developing the app, ease of use was top of mind. So all it takes is for the Disney+ Subscriber to scan the room they鈥檙e viewing the film in, then wait for the prompt in the movie to hold up their device.
The impact
Remembering: The AR Experience, is the first AR app that connects directly in sync to content on a streaming platform. This first-of-its-kind companion app provides an early look at the potential of AR experiences to enhance movie storytelling when viewers are watching at home.
"This is part of the future of how humanity will interact with entertainment. The AR experience moves away from a typical passive experience of streaming and allows viewers to engage with it in a deeper way. That makes it something that you鈥檙e going to remember on a deeper level than just something you watch. It鈥檚 actually something you did."
Elijah Allan-Blitz, Director
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